RM – Rights Managed

When you buy a RM-image, the picture is bound to the specific campaign in which the purchase relates. The price for the image is based on how much the image will be exposed in use. Product, size, version, time and number of countries it will appear in affecting the price. We have a proven sales history of the RM images and can provide information on how the image has been used before.

RF – Royalty Free

When you buy a RF-image, the picture for the customer is free of their use on type of product, number of products and time. The price for the picture is based solely on the size of the picture. Image file size is indirectly the only thing that controls the ability for usage. The freedom you get in the usage of a RF image also means that other customers can buy the same image with the corresponding free usage rights.

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